
According to recent reports from Televia Sahi, an izakaya in Shibuya had a sign at the entrance stating 'For ages 20~39 only,' but it was restricted to adults under 40 years old. In fact, about 90% of the customers inside were in their 20s. The store explained, "When older customers come, complaints like 'noisy' come up," and added, "From the start, we wanted to limit the target customer base to create a space where anyone could comfortably enjoy and leave." In their 20s Customers reportedly seem satisfied with this situation, and one responded positively, saying, " It's nice that young people can enjoy themselves comfortably without worrying about each other even if they're drinking together." It's not impossible for people in their 40s to enter , and if a customer over 40 visits, they can ask, "The place might be noisy, is that okay?" and if they agree, they will be allowed in. On the other hand, some restaurants have started with 'young people restricted' entry; a charcoal-grilled restaurant in Shibuya that opened last May only admits people aged 25 and over. The manager of this restaurant said, "This is a measure so that adult customers can enjoy their meals without worrying," and added, "We wanted to create a space where generations who enjoyed Shibuya 10~20 years ago could easily come back to it." He said, "We wanted to create a space where people could comfortably visit again." Customers in their 30s who visited the restaurant responded, "I like that it's not the atmosphere where young people shout and make noise," and "As I get older , I don't want to raise my voice as much as I do." They responded enthusiastically, saying, "I don't want to raise my voice that much."
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